Talking to our patients. We do it every day. We talk to them about what is going to happen, what they are going to be doing. We talk to them about where they are and why. We talk to them about how they are feeling, what they can and can’t do. We talk to our patients and their parents all day long.
It has been a few months now since “Surgery Day” came out and our website 2RNs.org went live. You think we would be talking to every patient we meet about our healthcare platform and “Surgery Day” but that’s not the case.
Since starting our company, Laura and I have talked to everyone else we meet about what we are up to. We talked to surgeons, pediatricians, Child Life Specialist and nurses. We have given presentations in PACU and Pre-op staff meetings. We have met with Chief Executive Officers at hospitals. We have done interviews for magazines and for podcasts. We have walked unannounced into hospital gift shops. We have cold called physicians offices from orthopedics to ENT, from general surgery to general pediatric practices. We have randomly approached physicians in hospital hallways (actually Laura did that). We wrote blogs and postings on social media (by the way follow us on Facebook @The2RNs and Instagram @The2RNs).
Basically, we are doing everything we can to spread the word about our platform. Everything that is except talk to our patients. Why aren’t we talking to our patients?
As I sit here, I don’t know that I have a good answer. Maybe it’s a little bit of fear and a little bit of humility. Laura and I have been nurses for most of our adult lives. What we are now trying to be are authors, entrepreneurs, business owners, and saleswomen.
For so many years, taking care of our patients and their parents has been our focus. It is what comes natural to us. But now our focus is split, and our new focus doesn’t feel natural yet. The few times when I have talked to a patient about “Surgery Day” or something they might find interesting on 2RNs.org, I almost I felt like I did when I was a new grad nurse. Unsure, nervous, and a little bit embarrassed. I questioned if I was doing the right thing.
I think I, we, need to get over it. Our patients are the ones who will benefit the most from what we are doing. They are why we started this adventure. We have stepped out of our comfort zone with talking to everyone else, it’s time we stepped out to our patients.